000			01663nam a22002777a 4500
003			OSt
005			20231005044056.0
008			210131b ||||| |||| 00| 0 eng d
020			_a9788132110590
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSU-CCAT CAmpus Library _erda.
050			_aCIR HF 5415.1255 _bB35 2013
082			_aCIR 658.827 _bB165b 2013 _220
100			_aBaisya, Rajat K., author. _91506
245			_aBranding in a competitive marketplace / _cRajat K. Baisya.
260			_aLos Angeles : _bSAGE, _cc2013.
300			_aXXXI, 229 pages. : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_aBrand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation
520			_aBranding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment
546			_aIn English text.
650			_aBranding (Marketing). _91507
650			_aBrand name products. _9955
650			_aStrategic planning. _9292
942			_cBK _hHF 5415.1255 B35 2013 _kCIR _2lcc
999			_c489 _d489