000			02908nam a22003137a 4500
003			OSt
005			20231005022033.0
008			210128b ||||| |||| 00| 0 eng d
020			_a9780071315128
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415.33.U6 _bH39 2013
082			_a658.8342 _bH314c 2013 _220
100			_aHawkins, Del I., author. _91473
245			_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins and David L. Mothersbaugh.
250			_aTwelfth edition.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2013.
300			_axxviii, 772 pages : _bcolor illustrations ; _c27 cm + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and index.
505			_aPART I Introduction 1 Consumer Behavior and Marketing Strategy PART II External Influences 2 Cross-Cultural Variations in Consumer Behavior 3 The Changing American Society: Values and Gender Roles 4 The Changing American Society: Demographics and Social Stratification 5 The Changing American Society: Subcultures 6 The American Society: Families and Households 7 Group Influences on Consumer Behavior 8 Group Communications and the Diffusion of Innovations Part II Cases Cases 2-1 through 2-10 PART III Internal Influences 9 Perception 10 Learning, Memory, and Product Positioning 11 Motivation, Personality, and Emotion 12 Attitudes and Influencing Attitudes 13 Self-Concept and Lifestyle Part III Cases Cases 3-1 through 3-9 PART IV Consumer Decision Process 14 Situational Influences 15 Consumer Decision Process and Problem Recognition 16 Information Search 17 Alternative Evaluation and Selection 18 Outlet Selection and Purchase 19 Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part IV Cases Cases 4-1 through 4-8 PART V Organizations as Consumers 20 Organizational Buyer Behavior Part V Cases Cases 5-1 through 5-3 PART VI Consumer Behavior and Marketing Regulation 21 Marketing Regulation and Consumer Behavior Part VI Cases Cases 6-1 through 6-3 Appendix A Consumer Research Methods Appendix B Consumer Behavior Audit Name Index Case Index Subject Index
520			_aThe aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
546			_aIn English text.
650			_aConsumer behavior. _91254
650			_aConsumer behavior _zUnited States. _97722
650			_aConsumer behavior _xCase studies. _91474
650			_aMarket surveys. _91475
700			_aMothersbaugh, David L., author. _91476
942			_cBK _eTwelfth edition. _hHF 5415.33.U6 H39 2013 _kCIR _2lcc
999			_c479 _d479