000			02263nam a22002897a 4500
003			OSt
005			20231007012725.0
008			210128b ||||| |||| 00| 0 eng d
020			_a9780073524566
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HD 31 _bJ66 2007
082			_a658 _bJ716i 2007 _220
100			_aJones, Gareth R., author. _91409
245			_aIntroduction to business : _bhow companies create value for people / _cGareth R. Jones.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2007.
300			_axv, 507, G-10, N-5, PC-1, I-17 pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliography and index.
505			_aWhat is business? The evolution of business Entrepreneurs, managers, and employees Multinationals and the global environment of business Business ethics and the legal environment of business Leadership, influence, and the communication of business Motivating and managing people and groups in business organizations The structure and culture of a business organization Information technology and E-commerce : managing information, knowledge, and business relationships Marketing and product development : creating and positioning goods and services Sales, distribution, and customer relationship management : reaching and satisfying customers Operations and materials management : managing the production and flow of goods and services Human resource management : acquiring and building employees' skills and capabilities Accounting : measuring how efficiently and effectively resources are creating value and profit Finance : balancing risk and return to increase profitability
520			_aPresenting the points in a narrative style without overwhelming the students with excessive detail, this work, in contrast to the traditional survey approach in the market, provides a foundation to business by organizing the material to show students how business happens.
546			_aIn English text.
650			_aIndustrial management. _9140
650			_aBusiness. _91410
650			_aIndustries _vSocial aspects. _91411
650			_aManagement. _9130
942			_cBK _hHD 31 J66 2007 _kCIR _2lcc
999			_c461 _d461