000			01849nam a22002777a 4500
003			OSt
005			20231007015318.0
008			210127b ||||| |||| 00| 0 eng d
020			_a9780131869493 (Hardback)
040			_bEnglish _cCvSU-CCAT Campus Library _erda. _aCvSU-CCAT Campus Library.
050			_aCIR HD 3028 _bD38 2007
082			_a658.4'012 _bD28s 2007 _220
100			_aDavid, Fred R., author. _91374
245			_aStrategic management : _bconcepts and cases / _cFred R. David.
250			_aEleventh edition.
260			_aUpper Saddle River, New Jersey : _bPearson Prentice Hall, _cc2007.
300			_axxxi, 384 pages, 393 pages : _billustrations (some color), maps ; _c26 cm
504			_aIncludes bibliographical references and index.
505			_aPART 1 OVERVIEW OF STRATEGIC MANAGEMENT Chapter 1 The Nature of Strategic Management PART 2 STRATEGY FORMULATION Chapter 2 The Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The International Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice PART 3 STRATEGY IMPLEMENTATION Chapter 7 Implementing Strategies: Management and Operations Issues Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues PART IV STRATEGY EVALUATION Chapter 9 Strategy Review, Evaluation, and Control PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS
520			_a'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach
546			_aIn English text.
650			_aStrategic planning. _9292
650			_aStrategic planning _vCase studies. _91375
942			_cBK _eEleventh edition. _hHD 3028 D38 2007 _2lcc _kCIR
999			_c450 _d450