000 02319nam a22003017a 4500
003 OSt
005 20231004230317.0
008 210127b ||||| |||| 00| 0 eng d
020 _a9781259254345
040 _aCvSU-CCAT Campus Library.
_bEnglish
_cCvSU-CCAT Campus Library
_erda.
050 _aCIR HF 5415.153
_bC73 2015
082 _aCIR 658.5
_bC856n 2015
_220
100 _aCrawford, Merle, author.
_91368
245 _aNew products management /
_cMerle Crawford and Anthony Di Benedetto.
250 _aEleventh international edition.
260 _aNew York :
_bMcGraw-Hill Education,
_cc2015.
300 _a xx, 588 pages :
_b illustrations ;
_c23 cm
504 _a Includes bibliographical references and index.
505 _aPart I Overview of the Opportunity Identifications/Selection Chapter 1 The Strategic Elements of Product Development Chapter II The New Products Process Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts Part II Concept Generation Chapter IV Creativity and the Product Concept Chapter V Finding and Solving Customers' Problems Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part III Concept/Project Evaluation Chapter VIII The Concept Evaluation System Chapter IX Concept Testing Chapter X The Full Screen Chapter XI Sales Forecasting and Financial Analysis Chapter XII Product Protocol Part IV Development Chapter XIII Design Chapter XIV Development Team Management Chapter XV Product Use Testing Part V Launch Chapter XVI Strategic Launch Planning Chapter XVII Implementation of the Strategic Plan Chapter XVIII Market Testing Chapter XIX Launch Management Chapter XX Public Policy Issues Appendixes Index
520 _aWritten with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
546 _aEnglish text.
650 _aNew products Management.
_91369
650 _aProduct management.
_9942
650 _aProduction planning.
_91370
700 _aDi Benedetto, Anthony, author.
_91371
942 _cBK
_eEleventh edition.
_hHF 5415.153 C73 2015
_kCIR
_2lcc
999 _c448
_d448