000			04079nam a22003137a 4500
003			OSt
005			20231009002721.0
008			210127b ||||| |||| 00| 0 eng d
020			_a9780078021695 (Hardback)
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HB 171.5 _bF73 2015
082			_a338.5 _b F851m 2015 _220
100			_aFrank, Robert H., author. _91334
245			_aMicroeconomics and behavior / _cRobert H. Frank.
250			_aNinth edition
260			_aNew York, New York : _bMcGraw-Hill Education, _cc2015.
300			_axix, 631 pages : _billustrations (some color) ; _c27 cm
490			_aMcGraw-Hill/Irwin series in Economics.
504			_aIncludes index.
505			_aPart 1. Introduction -- 1. Thinking Like an Economist -- 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? -- Part 2. The Theory of Consumer Behavior -- 3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem -- 4. Individual and Market Demand Appendix: Additional Topics in Demand Theory -- 5. Applications of Rational Choice and Demand Theories -- 6. The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse -- 7. Departures from Standard Rational Choice Models (with and without Regret) -- Part 3. The Theory of the Firm and Market Structure -- 8. Production Appendix: Mathematical Extensions of Production Theory -- 9. Costs Appendix: Mathematical Extensions of the Theory of Costs -- 10. Perfect Competition -- 11. Monopoly -- 12. A Game-Theoretic Approach to Strategic Behavior -- 13. Oligopoly and Monopolistic Competition -- Part 4. Factor Markets -- 14. Labor Appendix: The Economics of Workplace Safety -- 15. Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation -- Part 5. General Equilibrium and Welfare -- 16. Externalities, Property Rights, and the Coase Theorem -- 17. General Equilibrium and Market Efficiency -- 18. Government Web Chapter: Explaining Tastes: The Importance of Altruism and Other Non egoistic Behavior
520			_a"Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light"-- Provided by publisher "My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. In more than 40 years of teaching, I have found no more effective device for developing intuition than to train students to become "Economic Naturalists." Studying biology enables people to observe and marvel at many details of life that would otherwise have escaped notice. In much the same way, studying microeconomics can enable students to see the mundane details of ordinary existence in a sharp new light. Throughout the text, I try to develop intuition by means of examples and applications drawn from everyday experience. Microeconomics and Behavior teaches students to see each feature of the manmade landscape as the reflection of an implicit or explicit cost-benefit calculation"-- Provided by publisher.
546			_aIn English text.
650			_aMicroeconomics. _9396
650			_aEconomic man. _91335
650			_aSelf-interest. _91336
650			_aConsumer behavior. _91254
942			_cBK _eNinth edition. _hHB 171.5 F73 2015 _kCIR _2lcc
999			_c439 _d439