000			02767nam a22003017a 4500
003			OSt
005			20231005044358.0
008			210126b ||||| |||| 00| 0 eng d
020			_a9789671463680
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HD 30.4 _bK86 2017
082			_aCIR 658.0072 _bK960b 2017 _220
100			_aKumar, Mukesh, author. _91319
245			_aBusiness research methods / _cMukesh Kumar, Salim Abdul Talib and T. Ramayah.
250			_aFirst edition.
260			_aMalaysia : _bOxford University Press, _cc2017.
300			_axvii, 422 pages : _billustrations ; _c26 cm
504			_a Includes index.
505			_aPart I Fundamentals of business research Ch.1 Introduction to business research Ch. 2 Scientific investigation and business research process Part II Initial stages of business research Ch.3 Preliminary information gathering and problem definition Ch.4 Developing theoretical framework and setting the objectives Ch.5 research design and proposal writing Part III Data collection, measurement and sampling Ch.6 Methods of data collection Ch.7 Measurement in management and scaling techniques Ch. 8 Questionnaire design and fieldwork plan Ch.9 sampling design: theory and practice Ch.10 Experimental design Part IV Data analysis, research reporting and decision making Ch.11 Data processing and basic data analysis Ch.12 Univariate and Bivariate data analysis: inferential statistics Ch.13 Multivariate data analysis: dependence method Ch.14 Multivariate data analysis independence method Ch.13 Research report writing. Appendices. References and recommended readings. Index.
520			_aThis is a comprehensive textbook designed to meet the needs of students pursuing their undergraduate programs in all business disciplines and master’s in Business Administration. This book also serves a comprehensive guide for students embarking on their management research projects and for the students in the early stages of their doctoral programs, The book has been written keeping three objectives in mind: (i) to enable researchers, irrespective of their disciplines, to develop the most appropriate methodology for their research studies; (ii) to make them familiar with the art of using the different research methods and techniques; and (iii) to provide a practical guide on data analysis through the step-by-step instruction on SPSS.
546			_aIn English text.
650			_aManagement _vResearch -- Methodology. _91320
650			_aBusiness _vResearch -- Methodology. _9318
700			_aTalib, Salim Abdul, author. _91321
700			_aRamayah, T., author. _91322
942			_cBK _hHD 30.4 K86 2017 _kCIR _2lcc
999			_c434 _d434