000 00943nam a22002417a 4500
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020 _a9710802909
040 _aCvSU-CCAT Campus Library.
_cCvSU-CCAT Campus Library.
_erda.
041 _aEnglish.
050 _aCIR HF 5415
_bM33 1982
100 _aMcCarthy, E. Jerome, author.
_97435
245 _aEssentias of marketing /
_cE. Jerome McCarthy, Andrew A. Brogowicz.
250 _aRevised edition.
260 _aIllinois; Mandaluyong, Metro Manila :
_bRichard D. Irwin, Inc. ; National Book Store, Inc.
_cc1982.
300 _axvii, 540 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references and index.
541 _e4134 c.1; 4135 c.2
546 _aIn English text.
650 _aMarketing.
_9128
700 _aBrogowicz, Andrew A., author.
_913631
942 _2lcc
_cBK
_eRevised edition.
_hHF 5415 M33 1982
_kCIR
999 _c3681
_d3681