| 000 | 00986nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20250108042117.0 | ||
| 008 | 241205b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071259835 | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
||
| 041 | _aEnglish. | ||
| 050 |
_aCIR HF 5415.13 _bP48 2007 |
||
| 100 |
_aPeter, J. Paul, author. _913627 |
||
| 245 |
_aMarketing management : knowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
||
| 250 | _aEight edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, Inc., _cc2007. |
||
| 300 |
_axvii, 813 pages : _bcolor illustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 541 | _e9045 | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing -- Management. _98784 |
||
| 650 |
_aMarketing -- Management -- Case studies. _911336 |
||
| 700 |
_aDonnelly, James Jr. H., author. _913628 |
||
| 942 |
_2lcc _cBK _eEight edition _hHF 5415.13 P48 2007 _kCIR |
||
| 999 |
_c3679 _d3679 |
||