000			01836nam a22002777a 4500
003			OSt
005			20240922223859.0
008			240922b ||||| |||| 00| 0 eng d
020			_a9780071318266
020			_a0071318267
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aCIR P90 _bD66 2013
100			_aDominick, Joseph R. _913483
245			_aThe dynamics of mass communication : _b media in transition / _cJoseph R. Dominick.
250			_a12th ed.
260			_aNew York : _bMcGraw-Hill, _cc2013.
300			_axxi, 470 pages : _bill., col. ; _c28cm
504			_aIncludes bibliographical references (p. 460-461) and index
520			_aWell-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
546			_aIn English text.
650			_aMass media. _9323
650			_aSocial media. _93217
650			_aInternet. _9306
942			_cBK _eTwelfth edition. _hP90 _iD66 2013 _kCIR _2lcc
999			_c3621 _d3621