000			01785nam a22002777a 4500
003			OSt
005			20231007013651.0
008			210114b ||||| |||| 00| 0 eng d
020			_a9781635497953
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415.15 _bB73 2018
082			_a658.827 _bB783 2018 _220
245			_aBrand management / _cedited by John Dixon.
260			_aNew York : _bLarson & Keller Education, _cc2018.
300			_avi, 249 pages : _billustrations (some color) ; _c27 cm
504			_aIncludes index.
505			_aCh.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.
520			_aManaging a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
546			_aIn English text.
650			_aBrand name products _xManagement. _9954
650			_aBrand name products. _9955
650			_aMarketing _xManagement. _9943
700			_aDixon, John, editor. _9956
942			_cBK _hHF 5415.15 B73 2018 _kCIR _2lcc
999			_c327 _d327