000			01587nam a22002657a 4500
003			OSt
005			20210722221925.0
008			210108b ||||| |||| 00| 0 eng d
020			_a978-967-2113-42-3
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aHF5415 _bY87 2018
100			_aYusniza Kamarulzaman, author. _9852
245			_aPrinciples of marketing / _cYusniza Kamarulzaman, Nor Khalidah Abu.
260			_aMalaysia : _bOxford University Press, _cc2018.
300			_axiv, 297 pages : _billustrations ; _c23 cm.
490			_aOxford revision series
504			_aIncludes index.
505			_a1 - Overview of marketing 2 - Strategic marketing planning 3 - Understanding buyer behaviour 4 - Managing marketing information 5 - Market segmentation, targeting and positioning 6 - Product 7 - Pricing 8 - Place 9 - Integrated marketing communications (IMC) 10 - Contemporary topics in marketing
520			_aThis revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
546			_aEnglish text.
650			_aMarketing. _9128
700			_aNor Khalidah Abu, author. _9853
942			_cBK _hHF5415 Y87 2018 _2lcc _iCIR
999			_c294 _d294