000			01963nam a22002897a 4500
003			OSt
005			20210428024027.0
008			210108b ||||| |||| 00| 0 eng d
020			_a978-1-63240-775-9
040			_bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aHD9980.5 _bS47 2018
245			_aService marketing management / _cedited by Clifford Short.
260			_aNew York : _bClanrye International, _cc2018.
300			_aviii, 223 pages : _billustrations (chiefly color) ; _c27 cm.
490			_aEdu-tech learning
504			_aIncludes bibliographical references and index.
505			_a1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview
520			_aAs an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.
546			_aIn English text.
650			_aService industries _vManagement. _xMarketing _9850
650			_aService industries. _92956
650			_aMarketing _vManagement. _91384
650			_aIndustrial management. _9140
700			_aShort, Clifford, editor. _9851
942			_cBK _hHD 9980.5 S47 2018 _2lcc _kCIR
999			_c293 _d293