000			02275nam a22003137a 4500
003			OSt
005			20240305050254.0
008			240301b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM TX 911.3.M27 _bC36 2006
100			_aCano, Abygael Joy D., author _98792
245			_aMarketing strategies of Servando's Restaurant Rosario Cavite SY 2005-2006 / _cAbygael Joy D. Cano, Ma. Paz P. Llapitan, Ricky V. Lajara
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2006.
300			_axiii, 50 leaves : _billustrations ; _c28 cm
500			_aA Case Study (BSBM)--Cavite State University-CCAT Campus, 2006.
504			_aIncludes bibliographical references and appendices.
520			_aThe study aimed to identify the marketing strategies of Servando's Restaurant at Gen. Trias Drive Rosario, Cavite. Specifically, the study aims to: 1. Know the historical background, organization and management, and the activities involved in the business of Servando's Restaurant; 2. Define the marketing strategies appropriate to Servando's Restaurant in term of their product, price, place, and promotion; 3. Determine the problems they have encountered regardless with 4P's of marketing (price, place, product and promotion) and the solutions they use to cope to their problems and future plans. In conducting the study, the researchers obtained their basis of study through descriptive method. SWOT analysis was used in identifying both the internal capability and external situation of the business. They also gain information through data gathering and analysis, and interview with the manager to determine the present status of Servando's Restaurant.
546			_aIn English text.
650			_aRestaurant management _957
650			_aRestaurants -- Marketing -- Management. _98793
700			_aLlapitan Ma. Paz P., author _98794
700			_aLajara, Ricky V., author _98795
700			_aBerbie, Lucila C., adviser _98788
700			_aAlvarez, Nestor M., chairman _98791
700			_aEmelo, Mariane A., member _98796
700			_aVentura, Elizabeth A., member _98790
942			_2lcc _cT/M/D _hTX 911.3.M27 C36 2006 _kUM
999			_c2675 _d2675