000			01780nam a22002777a 4500
005			20231020194419.0
008			231003b ||||| |||| 00| 0 eng d
020			_a9780198856864
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aCIR HF 5415.135 _bS77 2022
245			_aStrategic marketing : _bcreating competitive advantage / _cDouglas West [and three others].
250			_aFourth edition.
260			_aOxford, United Kingdom : _bOxford University Press, _cc2022.
300			_axxxix, 568 pages : _bcolor illustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505			_aPart A : Where are we now? 1 - Strategic marketing : analysis, perspectives, and blueprint 2 - Environmental and internal analysis : market information and intelligence Part B : Where do we want to be? 3 - Strategic marketing decisions, choices, and mistakes 4 - Segmentation, targeting, and positioning strategies 5 - Branding strategies PART C : How will we get there? 6 - Relational and sustainability strategies 7 - Product innovation and development strategies 8 - Service marketing strategies 9 - Pricing and distribution strategies 10 - Marketing communications 11 - Social and ethical strategies Part D : Did we get there? 12 - Strategy implementation and control 13 - Strategy and metrics Subject index
541			_e13348
546			_aIn English text.
650			_aMarketing _xDecision making. _97794
650			_aMarketing _xManagement. _9943
700			_aFord, John, author. _97795
700			_aIbrahim, Essam, author. _97796
700			_aMontecchi, Matteo, author. _97797
942			_2lcc _cBK _eFourth edition. _hHF 5415.135 S77 2022 _kCIR
999			_c2390 _d2390