| 000 | 01372nam a22002417a 4500 | ||
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| 005 | 20230327044352.0 | ||
| 008 | 230327b ||||| |||| 00| 0 eng d | ||
| 020 | _a9786218179875 | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
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| 041 | _aEnglish. | ||
| 050 |
_aF G 155.A1 _bA74 2022 |
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| 100 |
_aArenas, Chester Dave G., author. _94386 |
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| 245 |
_aDestination management and marketing/ _cChester Dave G. Arenas. |
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| 260 |
_aSta. Cruz, Manila : _bEdric Publishing House, _cc2022. |
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| 300 |
_a71 pages : _billustrations ; _c25 cm |
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| 504 | _aIncludes bibliography. | ||
| 505 | _aChapter 1 : Understanding destination management and marketing Chapter 2 : Destination planning and tourism life cycle model Chapter 3 : Tourism product Development Chapter 4 : Destination marketing process Chapter 5 : Destination branding Chapter 6 : Destination community and stakeholder relationships and involvement Chapter 7 : Information and communication technology in tourism Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management Bibliography | ||
| 541 | _e13189 c.1; 13190 c.2; 13191 c.3; 13192 c.4 | ||
| 546 | _aIn English text. | ||
| 650 |
_aTourism _xMarketing. _95089 |
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| 650 |
_aTourism _xManagement. _94403 |
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| 942 |
_2lcc _cBK _hG 155.A1 A74 2022 _kF |
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| 999 |
_c2255 _d2255 |
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