000 01169nam a22002417a 4500
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020 _a9786218179905
040 _aCvSU-CCAT Campus Library.
_cCvSU-CCAT Campus Library.
_erda.
041 _aEnglish.
050 _aF TX 911.3.M45
_bA74 2022
100 _aArenas, Chester Dave G., author.
_94386
245 _aMenu design and revenue management /
_cChester Dave G. Arenas.
260 _aSta. Cruz, Manila :
_bEdric Publishing House,
_cc2022
300 _a80 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliography.
505 _aChapter 1 : Introduction to menu Chapter 2 : Menu planning Chapter 3 : The elements and mechanics of menu design Chapter 4 : Menu pricing Chapter 5 : Introduction to revenue management Chapter 6 : Market segmentation and targeting Chapter 7 : Revenue management key performance indicators (KPIs) Bibliography
541 _e13213 c.1; 13214 c.2; 13215 c.3; 13216 c.4
546 _aIn English text.
650 _aMenus.
_97481
650 _aRevenue management.
_97482
942 _2lcc
_cBK
_hTX 911.3.M45 A74 2022
_kF
999 _c2246
_d2246