000			01690nam a22002537a 4500
005			20230324192438.0
008			230324b ||||| |||| 00| 0 eng d
020			_a9781265072469
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aHF 5429 _bL48 2023
100			_aLevy, Michael, author. _91378
245			_aRetailing management / _cMichael Levy and Dhruv Grewal.
250			_aEleventh edition.
260			_aNew York, New York : _bMcGraw-Hill LLC, _cc2023.
300			_axxviii, 643 pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505			_aSection I : The world of retailing 1 Introduction to the world of retailing 2 Types of retailers 3 Digital retailing 4 Multichannel and Omnichannel retailing 5 Consumer behavior Section II :Retailing strategy 6 Retail market strategy 7 Financial strategy 8 Retail locations 9 Retail site location 10 Information systems and supply chain management 11 Customer relationship management Section III : Merchandise management 12 Managing the merchandise planning process 13 Buying merchandise 14 Retail pricing 15 Retail communication Section IV : Human resources and store management 16 Human resources and managing the store 17 Store layout, design, and visual merchandising 18 Customer service Section V : Cases Cases Glossary Company index Name index Subject index
541			_e13147
546			_aIn English text.
650			_aRetail trade _xManagement _97462
700			_aGrewal, Dhruv, author. _97463
942			_2lcc _cBK _eEleventh edition _hHF 5429 L48 2023 _kCIR
999			_c2236 _d2236