| 000 | 01101nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20230323040917.0 | ||
| 008 | 230323b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781526494573 (paperback) | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
||
| 041 | _aEnglish. | ||
| 050 |
_aHF 5415 _bM37 2021 |
||
| 100 |
_aMasterson, Rosalind, author. _97451 |
||
| 245 |
_aMarketing : an introduction / _cRosalind Masterson, Nichola Phillips, and David Pickton. |
||
| 250 | _aFifth edition. | ||
| 260 |
_aLondon : _bSAGE Publications Ltd., _cc2021. |
||
| 300 |
_axviii, 539 pages : _bcolor illustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1 : This is marketing Part 2 : Making sense of markets Part 3 : The marketing mix Part 4 : Managing marketing Glossary Index | ||
| 541 | _e13151 | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing. _9128 |
||
| 700 |
_aPhillips, Nichola, author. _97452 |
||
| 700 |
_aPickton, David, author. _97453 |
||
| 942 |
_2lcc _cBK _eFifth edition _hHF 5415 M37 2021 _kCIR |
||
| 999 |
_c2232 _d2232 |
||