000			01616nam a22002297a 4500
005			20230323033113.0
008			230323b ||||| |||| 00| 0 eng d
020			_a9781774634622 (paperback)
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aTX 911.3.M3 _bF45 2020
100			_aFeiertag, Howard, author. _97442
245			_aHospitality sales and marketing : _ban evolutionary journey with Howard Feiertag / _cHoward Feiertag.
260			_aCanada : _bApple Academic Press, Inc.; CRC Press : _cc2020.
300			_axxxiv, 683 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_a1 General managers' involvement with sales 2 Developing leads and prospects for hospitality sales 3 The working of a hotel property sales operation 4 Techniques for increasing sales 5 Working with group markets 6 The travel agent and the leisure travel market 7 Sales planning and sales calls 8 Hospitality sales training 9 The negotiation process in sales 10 Attributes of successful salespersons 11 Helpful tips for hotel sales staff 12 Action plans for marketing and sales 13 Working on contracts for groups 14 Everyone at a property is involved in sales 15 A professional approach to hospitality sales along with networking 16 Understanding the features of your product, especially F&B 17 HR in connection with sales staff employment
541			_e13140
546			_aIn English text.
650			_aHospitality industry _xMarketing. _95090
942			_2lcc _cBK _hTX 911.3.M3 F45 2020 _kCIR
999			_c2229 _d2229