000			01729nam a22002657a 4500
005			20221116040900.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9780415726368
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aCIR G 155.A1 _bM67 2022
100			_aMorrison, Alastair M., author. _97371
245			_aTourism marketing : _bin the age of the consumer / _cAlastair M. Morrison.
260			_aLondon; New York : _bRoutledge, _cc2022.
300			_axxvi, 757 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505			_aPart 1 : The consumer 1 The consumer is first in tourism marketing 2 Consumer behaviour research 3 Market and marketing research 4 Customer relationship management 5 Consumer use of social media Part 2 : The strategy 6 Social responsibility and ethical tourism 7 Market segmentation 8 Positioning, image and branding 9 Marketing plan and marketing mix Part 3 : The implementation 10 Marketing communications 11 Technology and e-marketing 12 Tourism distribution channels Part 4 : The tourism product 13 Product development and innovation 14 Events and their development and marketing 15 Regional development, marketing and partnerships Part 5 : The evaluation of tourism marketing 16 Marketing performance measurement Glossary Index
541			_e13109
546			_aIn English text.
650			_aTourism _vMarketing. _93198
650			_aHospitality industry _xMarketing. _95090
650			_aService industries _xMarketing. _9950
650			_aTourism _xComputer network resources. _97372
942			_2lcc _cBK _hG 155.A1 M67 2022 _kCIR
999			_c2198 _d2198