000			02873nam a22002777a 4500
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020			_a9780367486136
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aCIR G 155.A1 _bM36 2022
245			_aManaging visitor attractions / _cedited by Alan Fyall [and three others].
250			_aThird edition.
260			_aLondon : _bRoutledge, _cc2022.
300			_axxx, 467 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505			_aPart 1 : The nature and role of visitor attractions 1 The nature and role of visitor attractions 2 The market for visitor attractions Part 2 : The development of visitor attractions 3 The visitor attraction development process 4 Visitor attraction concept, market feasibility, and site selection 5 Financial management for visitor attraction projects 6 Visitor attraction success and failure Part 3 : Managing visitor attractions 7 The role of the visitor attraction manager 8 Operations management for visitor attractions 9 Managing visitor impacts at visitor attractions 10 Managing safety, security, and risk at visitor attractions 11 Managing human resources for visitor attractions 12 Managing temporal variation at visitor attractions 13 Interpretation and visitor attractions 14 Themed attractions and storytelling Part 4 : Marketing visitor attractions 15 Attraction marketing strategies 16 Attraction marketing management 17 Marketing challenges and opportunities for visitor attractions : a collaborative approach 18 Digital and social media marketing for visitor attractions 19 Managing universal attraction brands Part 5 : Cases 20 National botanic garden of Wales 21 Attraction failure : the hard rock park in Myrtle 22 Overtourism at natural attraction sites 23 Interpretation at heritage sites : Culloden Battlefield, UK 24 New attraction development : Grand Egyptian Museum, Giza, Egypt 25 Augmented reality in heritage attractions 26 Dark tourism in Latin America : a history of blood and conflict 27 Dementia-friendly heritage visitor attractions : a case study of the national trust 28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa 29 Historic Royal Palaces : managing a portfolio of visitor attractions 30 Managing and marketing natural sites 31 Developing a masterplan : Elvaston Castle Country Park Conclusion
541			_e13110
546			_aIn English text.
650			_aTourism _vManagement. _93202
650			_aTourism _vMarketing. _93198
700			_aGarrod, Brian, editor. _97368
700			_aLeask, Anna, editor. _97369
700			_aWanhill, Stephen, editor. _97370
942			_2lcc _cBK _eThird edition. _hG 155.A1 M36 2022 _kCIR
999			_c2197 _d2197