| 000 | 01383nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20220830210653.0 | ||
| 008 | 220830b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781944659820 (paperback) | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
||
| 041 | _aEnglish. | ||
| 050 |
_aHF 5415.13 _bW57 2022 |
||
| 100 |
_aWirtz, Jochen, author. _95726 |
||
| 245 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock / |
||
| 250 | _aNinth edition. | ||
| 260 |
_aNew Jersey : _bWorld Scientific Publishing Co. Inc., _cc2022. |
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| 300 |
_axvii, 665 pages : _bcolor illustrations ; _c28 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I : Understanding service products, markets, and customers Part II : Applying the 4 PS of marketing to services Part III : Managing the customer interface Part IV : Developing customer relationships Part V : Striving for service excellence Part VI : Case studies | ||
| 541 | _e13027 | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing _vManagement. _91384 |
||
| 650 |
_aProfessions _vMarketing. _95727 |
||
| 650 |
_aService industries _vMarketing. _93192 |
||
| 650 |
_aCustomer services _vMarketing. _96954 |
||
| 700 |
_aLovelock, Christopher, author. _95728 |
||
| 942 |
_2lcc _cBK _hHF 5415.13 W57 2022 _kCIR _eNinth edition. |
||
| 999 |
_c2043 _d2043 |
||