000			01643nam a22002777a 4500
003			OSt
005			20220524003529.0
008			220524b ||||| |||| 00| 0 eng d
020			_a9786210427509
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aF G 155.A1 _bB33 2021
100			_aBadilla, Maria Criselda G., author. _95088
245			_aTourism and hospitality marketing / _cMaria Criselda G. Gatchalian-Badilla.
250			_aRevised edition.
260			_aManila : _bRex Book Store, _cc2021.
300			_axii, 225 pages ; _c26 cm.
490			_a(HRM-TOURISM series)
501			_aOutcomes-Based Education (OBE).
504			_aIncludes bibliographical references.
505			_aChapter 1 : Introduction to tourism and hospitality marketing Chapter 2 : The tourist market and segmentation Chapter 3 : Tourism and consumer behavior Chapter 4 : The marketing plan Chapter 5 : The tourism and hospitality product Chapter 6 : Pricing in tourism and hospitality Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions Chapter 8 : Digital marketing Chapter 9 : Distribution channels in the tourism and hospitality industry Chapter 10 : Destination branding and marketing Chapter 11 : Relationship marketing Chapter 12 : Tourism an hospitality marketing and its future
546			_aIn English text.
650			_aTourism _xMarketing. _95089
650			_aHospitality industry _xMarketing. _95090
942			_2lcc _cBK _hG 155.A1 B33 2021 _kF
999			_c1692 _d1692