000			01944nam a22002417a 4500
003			OSt
005			20220510235825.0
008			220510b ||||| |||| 00| 0 eng d
020			_a9789719654308
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library.
050			_aF HF 5415 _bS47 2021
100			_aSerrano, Prof. Angelita Ong Camilar, author. _95042
245			_aPrinciples of marketing / _cProf. Angelita Ong Camilar-Serrano.
260			_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing Inc., _cc2021.
300			_ax, 394 pages ; _c26 cm
501			_aKto12 BEC ABM Strand.
504			_aIncludes bibliographical references.
505			_aChapter 1 : Marketing Principles and Strategies Lesson 1 : Marketing and Its Traditional Approaches Lesson 2 : Goals of Marketing Lesson 3 : Contemporary Approaches to Marketing Chapter 2 : Customer Relationship : Customer Service Lesson 1 : Relationship Marketing Lesson 2 : Customer Value Lesson 3 : Customer Relationship Development Strategies Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise Chapter 3 : Market Opportunity Analysis and Consumer Analysis Lesson 1 : Strategic Marketing vs. Tactical Marketing Lesson 2 : The Marketing Environment Lesson 3 : Marketing Research Lesson 4 : Consumer and Business Analysis Lesson 5 : Marketing Segmentation, Targeting and Positioning Chapter 4 : The Marketing Mix Lesson 1 : Product Lesson 2 : Pricing Lesson 3 : Distribution Lesson 4 : Promotion Chapter 5 : Managing the Marketing Effort Lesson 1 : Market Analysis and Planning Lesson 2 : Marketing Implementation and Control Chapter 6 : Workshop and Presentation of Marketing Plan Lesson 1 : Writing and Presenting a Marketing Plan
546			_aIn English text.
650			_aMarketing. _9128
942			_2lcc _cBK _hHF 5415 S47 2021 _kF
999			_c1677 _d1677