| 000 | 01232nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220429011804.0 | ||
| 008 | 220429b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780357033791 | ||
| 040 |
_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda. |
||
| 050 |
_aHF 5415 _bP75 2020 |
||
| 100 |
_aPride, William M., author. _94461 |
||
| 245 |
_aMarketing / _cWilliam M. Pride, O. C. Ferrell. |
||
| 250 | _a2020 edition. | ||
| 260 |
_aBoston, Massachusetts : _bCengage Learning, Inc., _cc2020. |
||
| 300 |
_axxvii, 692 pages : _bcolor illustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1 : Marketing Strategy and Customer Relationships Part 2 : Environmental Forces and Social and Ethical Responsibilities Part 3 : Marketing Research and Target Market Analysis Part 4 : Buying Behavior, Global Marketing, and Digital Marketing Part 5 : Product Decisions Part 6 : Distribution Decisions Part 7 : Promotion Decisions Part 8 : Pricing Decision | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing. _9128 |
||
| 700 |
_aFerrell, O.C., author. _94462 |
||
| 942 |
_2lcc _cBK _hHF 5415 P75 2020 _kCIR |
||
| 999 |
_c1626 _d1626 |
||