| 000 | 00956nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220203203758.0 | ||
| 008 | 220203b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789814839792 (reprint) | ||
| 040 |
_bEnglish. _cCvSU-CCAT Campus Library. _erda. |
||
| 050 |
_aCIR HF 5415.13 _bI23 2019 |
||
| 100 |
_aIacobucci, Dawn, author. _94477 |
||
| 245 |
_aMarketing management / _cDawn Iacobucci. |
||
| 250 | _aFifth edition. | ||
| 260 |
_aBoston, MA : _bCengage Learning, _cc2019. |
||
| 300 |
_axii, 324 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1 : Marketing strategy Part 2 : Product positioning Part 3 : Positioning via price, place and promotion Part 4 : Positioning : assessment through the customer lens Part 5 : Capstone | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing _vManagement. _91384 |
||
| 942 |
_2lcc _cBK _hHF 5415.13 I23 2019 _kCIR |
||
| 999 |
_c1490 _d1490 |
||