000			01997nam a22002417a 4500
003			OSt
005			20220203024637.0
008			220203b ||||| |||| 00| 0 eng d
020			_a9789719811244
040			_bEnglish. _cCvSU-CCAT Campus Library.
050			_aCIR HF 5415.13 _bP75 2019
100			_aPride, William M., author. _94461
245			_aEssentials of marketing management / _cWilliam M. Pride and O.C. Ferrell.
250			_aPhilippine edition.
260			_aSingapore; Philippines : _bCengage; C & E Publishing, Inc., _cc2019.
300			_aviii, 386 pages : _billustrations ; _c25 cm.
505			_aPart I : Strategic marketing and its environment Chapter 1 : The marketing environment, social responsibility, and ethics Part II : Targeting and customer behavior Chapter 2 : Target markets : segmentation and evaluation Chapter 3 : Consumer buying behavior Chapter 4 : Business markets and buying behavior Part III : Salesmanship and product management Chapter 5 : Personal selling Chapter 6 : Product, branding, and packaging concepts Chapter 7 : Developing and managing goods and services Part IV : Marketing channels and marketing communication Chapter 8 : Marketing channels and supply chain management Chapter 9 : Integrated marketing communications Chapter 10 : Advertising and public relations Part V : Marketing research and digital marketing Chapter 11 : Marketing research and information systems Chapter 12 : Digital marketing and social networking Part VI : Retail management and pricing decisions Chapter 13 : Retailing, direct marketing, and wholesaling Chapter 14 : pricing concepts and management Part VII : Marketing management Chapter 15 : Planning, implementing, and evaluating marketing strategies
546			_aIn English text.
650			_aMarketing _xManagement. _9943
700			_aFerrell, O.C., author. _94462
942			_2lcc _cBK _hHF 5415.13 P75 2019 _kCIR
999			_c1482 _d1482