000 01778nam a22002897a 4500
003 OSt
005 20230412025827.0
008 220202b ||||| |||| 00| 0 eng d
020 _a9786218179547
040 _bEnglish.
_cCvSU-CCAT Campus Library.
_erda.
_aCvSU-CCAT Campus Library.
050 _aF G 155.A1
_bM34 2021
100 _aMagpantay, Don M., author.
_94426
245 _aStrategic management in tourism and hospitality w/ total quality management /
_cDon M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde.
260 _aManila :
_bEdric Publishing House,
_cc2021.
300 _a124 pages :
_billustrations ;
_c25 cm.
504 _aIncludes bibliographical references.
505 _aChapter 1 : The nature of strategic planning Chapter 2 : The business vision and mission Chapter 3 : Analyzing company's external environment Chapter 4 : Analyzing a company's resources and competitive Chapter 5 : Crafting a strategy : the quest for competitive advantage Chapter 6 : Strategy analysis and choice Chapter 7 : Executing the strategies : management and operations issues Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues Chapter 9 : Corporate governance and ethics Chapter 10 : Total quality management systems : hospitality and tourism management
526 _aFor BSHRM.
546 _aIn English text.
650 _aTourism
_xManagement.
_94403
650 _aHospitality industry
_xManagement.
_930
650 _aStrategic planning.
_9292
700 _aMatias, Augusto R., Engr., author.
_94428
700 _aVizconde, Angelie Marie L., author.
_94414
942 _2lcc
_cBK
_hG 155.A1 M34 2021
_kF
999 _c1464
_d1464