| 000 | 01199nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220131005856.0 | ||
| 008 | 220131b ||||| |||| 00| 0 eng d | ||
| 020 | _a9786218179158 | ||
| 040 |
_bEnglish. _cCvSU-CCAT Campus Library. _erda. |
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| 050 |
_aF G 155.A1 _bA74t 2021 |
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| 100 |
_aArenas, Chester Dave, author. _94395 |
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| 245 |
_aTourism and hospitality marketing / _cChester Dave Arenas. |
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| 260 |
_aManila : _bEdric Publishing House, _cc2021. |
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| 300 |
_a104 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes bibliography. | ||
| 505 | _aChapter 1 : An overview of marketing in the hospitality industry Chapter 2 : Marketing environment and SWOT analysis Chapter 3 : The marketing strategy & the role of marketing in hospitality industry Chapter 4 : The marketing management process Chapter 5 : Product mix Chapter 6 : Price mix Chapter 7 : Place mix Chapter 8 : Promotions mix | ||
| 526 | _aFor BSHRM. | ||
| 546 | _aIn English text. | ||
| 650 |
_aTourism _vMarketing. _93198 |
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| 650 |
_aHospitality industry _vMarketing. _93195 |
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| 942 |
_2lcc _cBK _hG 155.A1 A74t 2021 _kF |
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| 999 |
_c1444 _d1444 |
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