000 01702nam a22002537a 4500
003 OSt
005 20210427210630.0
008 201210b ||||| |||| 00| 0 eng d
020 _a978-1-260-09186-1
040 _bEnglish.
_cCvSU-CCAT Campus Library
_erda.
050 _aHD30.4
_bS35 2019
100 _aSchindler, Pamela S., author.
_9316
245 _aBusiness research methods /
_cPamela S. Schindler.
250 _aThirteenth edition; International student edition.
260 _aNew York, NY :
_bMcGraw-Hill/Irwin,
_cc2019.
300 _a608 pages :
_billustrations ;
_c31 cm
504 _aIncludes bibliographical references and index.
505 _aPart I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview
520 _aThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
546 _aIn English text.
650 _aIndustrial management
_vResearch.
_9317
942 _cBK
_hHD 30.4 S35 2019
_2lcc
_kCIR
999 _c136
_d136