| 000 | 01702nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210427210630.0 | ||
| 008 | 201210b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-260-09186-1 | ||
| 040 |
_bEnglish. _cCvSU-CCAT Campus Library _erda. |
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| 050 |
_aHD30.4 _bS35 2019 |
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| 100 |
_aSchindler, Pamela S., author. _9316 |
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| 245 |
_aBusiness research methods / _cPamela S. Schindler. |
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| 250 | _aThirteenth edition; International student edition. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2019. |
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| 300 |
_a608 pages : _billustrations ; _c31 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview | ||
| 520 | _aThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. | ||
| 546 | _aIn English text. | ||
| 650 |
_aIndustrial management _vResearch. _9317 |
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| 942 |
_cBK _hHD 30.4 S35 2019 _2lcc _kCIR |
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| 999 |
_c136 _d136 |
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