000 02784nam a22003137a 4500
003 OSt
005 20210427204334.0
008 201208b ||||| |||| 00| 0 eng d
020 _a978-1-5264-4695-4 (paperback and interactive ebook (IEB))
040 _bEnglish
_cCvSU-CCAT Campus Library
_erda.
050 _aHD30.4
_bM36 2018
082 _2
245 _aManagement & business research /
_cMark Easterby-Smith [and three others].
250 _aSixth edition.
260 _aLos Angeles :
_bSAGE,
_cc2018.
300 _axxi, 440 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliographical references and index.
505 _a1 - Finding your feet in management and business research 2 - Reviewing the literature 3 - The philosophy of management and business research 4 - Designing management and business research 5 - The research experience 6 - Crafting qualitative data through language and text 7 - Crafting qualitative data through observation and participatory research 8 - Framing and interpreting qualitative data 9 - Crafting quantitative data 10 - Summarizing and making inferences from qualitative data 11 - Multivariate analysis 12 - Writing management and business research
520 _aThe Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.
546 _aIn English text.
650 _aManagement
_9266
_xResearch.
650 _aOperations research.
_9267
650 _aOrganizational behavior.
_9268
700 _aThorpe, Richard, author.
_9271
700 _aJackson, Paul R., author.
_92947
700 _aJaspersen, Lena J., author.
_92948
942 _cBK
_hHD 30.4 M36 2018
_2lcc
_kCIR
999 _c123
_d123