000			02010nam a22002777a 4500
003			OSt
005			20210714035858.0
008			201126b ||||| |||| 00| 0 eng d
020			_a978-5443-1816-5
040			_bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aHF5415.32 _bM66 2019
100			_aMooij, Marieke K. de, 1943-, author. _9218
245			_aConsumer behavior & culture : _bconsequences for global marketing and advertising / _cMarieke de Mooij.
250			_aThird edition.
260			_aLondon : _bSage, _cc2019.
300			_axvii, 451 pages : _bcolor illustrations ; _c23 cm
504			_aIncludes bibliographical references and index.
505			_a1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains
520			_aMarieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: • An insight into the different roles of the internet and the growing influence of social media • An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing • Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures
546			_aIn English text.
650			_aConsumer behavior _9219 _xCross-cultural studies.
650			_aConsumers _9220 _xPsychology.
650			_aMarketing. _9128
942			_cBK _hHF5415.32 M66 2019 _2lcc _kCIR
999			_c106 _d106