Advertising management :  theory and practice / 
edited by Kyle Hill. 
 - New York :  Larsen & Keller,  c2017. 
 - vii, 256 pages :  color illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1 - Introduction to advertising and advertising management<br/>Chapter 2 - Types of advertising<br/>Chapter 3 - Outdoor advertisement and its types<br/>Chapter 4 - Concepts of advertising<br/>Chapter 5 - Approaches in advertising<br/>Chapter 6 - Advertising campaign : an overview<br/>Chapter 7 - Understanding advertising regulation and false advertising<br/>Chapter 8 - Advertising research : a comprehensive study 
<br/><br/> The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>978-1-63549-357-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / A38 2017