TY  - BOOK
AU  - Reic, Ivna, author.
TI  - Events marketing management: a consumer perspective 
SN  - 9780415533584
AV  - GT 3405 R45 2017
PY  - 2017///
CY  - New York, New York
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index

ER  -