Reic, Ivna, author. <br/><br/>
Events marketing management :  a consumer perspective / 
Ivna Reic. 
 - New York, New York :  Routledge,  c2017. 
 - viii, 292 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index.<br/> 
<br/><br/><br/>In English text.<br/> 
<br/><br/><label>ISBN: </label>9780415533584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Special events--Management.
<br/><br/><label>LC Class. No.: </label>GT 3405  / R45 2017