TY  - BOOK
AU  - Badilla, Maricel Gatchalian, author.
TI  - Tourism marketing
T2  - (HRM-Tourism series)
SN  - 978-971237-119-6
AV  - F G 155.A1 B33 2015
PY  - 2015///
CY  - Manila
PB  - Rex Book Store
KW  - Tourist trade
KW  - Marketing
KW  - Tourism
N1  - Outcomes-Based Education; Includes bibliographical references and index
; Chapter 1 : Tourism marketing
Chapter 2 :The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : Tourism marketing 
Chapter 5 : The tourism product
Chapter 6 : Pricing in tourism
Chapter 7 : Tourism promotions I
Chapter 8 : Tourism promotions II
Chapter 9 : Distribution channels in the tourism industry
Chapter 10 : Digital marketing
Chapter 11 : Relationship marketing
Chapter 12 : Destination branding and marketing
Chapter 13 : The marketing plan
Chapter 14 : What awaits the tourism graduate?
Chapter 15 : Tourism marketing and its future
Index
ER  -