Introduction to the hospitality industry /
Tom Powers, Clayton W. Barrows.
- Sixth edition.
- Hoboken, New Jersey : Wiley, c2006.
- xix, 523 pages : color illustrations ; 23 cm
Author names from CIP page.
Includes index.
The updated edition of this classic introductory textbook. Accompanied by NRAEF student workbook for use in its ProMgmt. certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel/tourism industries. It provides learning objectives, summaries, review questions, and key terms concepts, along with real-life case histories. From the Back Cover:
The revised edition of the landmark introductory volume to the hospitality industry
Introduction to the Hospitality Industry stands out in the field for its extensive coverage of all aspects of the business, from individual roles to operational issues. This thoroughly revised Sixth Edition continues to set itself apart with:
A full exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world New and updated Internet exercises reflecting the importance of technology in the industry New and updated Global Hospitality and Industry Practice Notes in every chapter Over 130 color photographs from a diverse cross section of travel spots around the world "Careers in Hospitality" discussion points integrated throughout the book Case histories that highlight real-world scenarios from renowned hospitality organizations and associations
Students easily gain a clear understanding of the size and scope of this expanding industry from the authors' accessible treatment. Introduction to the Hospitality Industry, Sixth Edition is perfect introductory reading for students interested in a career in the hospitality sector.
Visit the Web site for this book at wiley.com/culinaryandhospitality