Baisya, Rajat K., author.  <br/><br/>
Branding in a competitive marketplace / 
Rajat K. Baisya. 
 - Los Angeles :   SAGE,   c2013. 
 - XXXI, 229 pages. :  illustrations ;   24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Brand management in competitive environment<br/>Brand, its meaning, value, and power<br/>Building brand identity in challenging times<br/>Building brand equity in fiercely competitive environment<br/>Brand strategy and brand extension<br/>Designing marketing programs to build brand equity<br/>Managing brands over time and building equity through<br/>Relationship<br/>Brand accounting and brand valuation<br/> 
<br/><br/> Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9788132110590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Brand name products. <br/>Strategic planning. 
<br/><br/><label>LC Class. No.: </label>CIR HF 5415.1255  / B35 2013 
<br/><br/><label>Dewey Class. No.: </label>CIR 658.827   / B165b 2013