Morrison, Alastair M., author. <br/><br/>
Hospitality and travel marketing / 
Alastair M. Morrison. 
 - Second edition. 
 - Albany :  Delmar Publishers,  c1996. 
 - x, 567 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>0827366205 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.<br/>Tourist trade -- Marketing.
<br/><br/><label>LC Class. No.: </label>CIR TX 911.3.M3  / M67 1996