TY  - BOOK
AU  - Jones, Gareth R., author.
TI  - Introduction to business : : how companies create value for people / 
SN  - 9780073524566
AV  - CIR HD 31 J66 2007
U1  - 658 20
PY  - 2007///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - Industrial management.
KW  - Business.
KW  - Industries
KW  - Social aspects.
KW  - Management.
N1  - Includes bibliography and index; What is business?
The evolution of business
Entrepreneurs, managers, and employees
Multinationals and the global environment of business
Business ethics and the legal environment of business
Leadership, influence, and the communication of business
Motivating and managing people and groups in business organizations
The structure and culture of a business organization
Information technology and E-commerce : managing information, knowledge, and business relationships
Marketing and product development : creating and positioning goods and services
Sales, distribution, and customer relationship management : reaching and satisfying customers
Operations and materials management : managing the production and flow of goods and services
Human resource management : acquiring and building employees' skills and capabilities
Accounting : measuring how efficiently and effectively resources are creating value and profit
Finance : balancing risk and return to increase profitability
N2  - Presenting the points in a narrative style without overwhelming the students with excessive detail, this work, in contrast to the traditional survey approach in the market, provides a foundation to business by organizing the material to show students how business happens
ER  -