Jones, Gareth R., author. <br/><br/>
Introduction to business :   how companies create value for people /  
Gareth R. Jones. 
 - Boston :   McGraw-Hill/Irwin,   c2007. 
 - xv, 507, G-10, N-5, PC-1, I-17 pages :   color illustrations ;   28 cm  
<br/><br/>Includes bibliography and index. 
<br/><br/>What is business?<br/>The evolution of business<br/>Entrepreneurs, managers, and employees<br/>Multinationals and the global environment of business<br/>Business ethics and the legal environment of business<br/>Leadership, influence, and the communication of business<br/>Motivating and managing people and groups in business organizations<br/>The structure and culture of a business organization<br/>Information technology and E-commerce : managing information, knowledge, and business relationships<br/>Marketing and product development : creating and positioning goods and services<br/>Sales, distribution, and customer relationship management : reaching and satisfying customers<br/>Operations and materials management : managing the production and flow of goods and services<br/>Human resource management : acquiring and building employees' skills and capabilities<br/>Accounting : measuring how efficiently and effectively resources are creating value and profit<br/>Finance : balancing risk and return to increase profitability 
<br/><br/> Presenting the points in a narrative style without overwhelming the students with excessive detail, this work, in contrast to the traditional survey approach in the market, provides a foundation to business by organizing the material to show students how business happens. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780073524566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management. <br/>Business. <br/>Industries --Social aspects. <br/>Management. 
<br/><br/><label>LC Class. No.: </label>CIR HD 31  / J66 2007 
<br/><br/><label>Dewey Class. No.: </label>658  / J716i 2007