TY  - BOOK
AU  - David, Fred R., author.
TI  - Strategic management: concepts and cases 
SN  - 9780131869493 (Hardback)
AV  - CIR HD 3028 D38 2007
U1  - 658.4'012 20
PY  - 2007///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Prentice Hall
KW  - Strategic planning.
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; PART 1 OVERVIEW OF STRATEGIC MANAGEMENT
Chapter 1 The Nature of Strategic Management
PART 2 STRATEGY FORMULATION
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The International Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
PART 3 STRATEGY IMPLEMENTATION
Chapter 7 Implementing Strategies: Management and Operations Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
PART IV STRATEGY EVALUATION
Chapter 9 Strategy Review, Evaluation, and Control
PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS
N2  - 'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach
ER  -