David, Fred R., author. <br/><br/>
Strategic management :  concepts and cases / 
Fred R. David. 
 - Eleventh edition. 
 - Upper Saddle River, New Jersey :  Pearson Prentice Hall,  c2007. 
 - xxxi, 384 pages, 393 pages :  illustrations (some color), maps ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART 1 OVERVIEW OF STRATEGIC MANAGEMENT<br/>Chapter 1 The Nature of Strategic Management<br/>PART 2 STRATEGY FORMULATION<br/>Chapter 2 The Business Vision and Mission<br/>Chapter 3 The External Assessment<br/>Chapter 4 The International Assessment<br/>Chapter 5 Strategies in Action<br/>Chapter 6 Strategy Analysis and Choice<br/>PART 3 STRATEGY IMPLEMENTATION<br/>Chapter 7 Implementing Strategies: Management and Operations Issues<br/>Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues<br/>PART IV STRATEGY EVALUATION<br/>Chapter 9 Strategy Review, Evaluation, and Control<br/>PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS 
<br/><br/> 'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780131869493 (Hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning. <br/>Strategic planning --Case studies.
<br/><br/><label>LC Class. No.: </label>CIR HD 3028  / D38 2007 
<br/><br/><label>Dewey Class. No.: </label>658.4'012  / D28s 2007