TY  - BOOK
AU  - Crawford, Merle, author. 
AU  - Di Benedetto, Anthony, author. 
TI  - New products management
SN  - 9781259254345
AV  - CIR HF 5415.153 C73 2015
U1  - CIR 658.5  20
PY  - 2015///
CY  - New York : 
PB  - McGraw-Hill Education, 
KW  - New products Management.
KW  - Product management.
KW  - Production planning.
N1  -  Includes bibliographical references and index; Part I Overview of the Opportunity Identifications/Selection
Chapter 1 The Strategic Elements of Product Development
Chapter II The New Products Process
Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts
Part II Concept Generation
Chapter IV Creativity and the Product Concept
Chapter V Finding and Solving Customers' Problems
Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping 
Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation
Chapter VIII The Concept Evaluation System
Chapter IX Concept Testing
Chapter X The Full Screen
Chapter XI Sales Forecasting and Financial Analysis
Chapter XII Product Protocol
Part IV Development
Chapter XIII Design
Chapter XIV Development Team Management 
Chapter XV Product Use Testing
Part V Launch
Chapter XVI Strategic Launch Planning 
Chapter XVII Implementation of the Strategic Plan
Chapter XVIII Market Testing
Chapter XIX Launch Management
Chapter XX Public Policy Issues 
Appendixes
Index
N2  - Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research
ER  -