Business research methods /
Mukesh Kumar, Salim Abdul Talib and T. Ramayah.
- First edition.
- Malaysia : Oxford University Press, c2017.
- xvii, 422 pages : illustrations ; 26 cm
Includes index.
Part I Fundamentals of business research Ch.1 Introduction to business research Ch. 2 Scientific investigation and business research process Part II Initial stages of business research Ch.3 Preliminary information gathering and problem definition Ch.4 Developing theoretical framework and setting the objectives Ch.5 research design and proposal writing Part III Data collection, measurement and sampling Ch.6 Methods of data collection Ch.7 Measurement in management and scaling techniques Ch. 8 Questionnaire design and fieldwork plan Ch.9 sampling design: theory and practice Ch.10 Experimental design Part IV Data analysis, research reporting and decision making Ch.11 Data processing and basic data analysis Ch.12 Univariate and Bivariate data analysis: inferential statistics Ch.13 Multivariate data analysis: dependence method Ch.14 Multivariate data analysis independence method Ch.13 Research report writing. Appendices. References and recommended readings. Index.
This is a comprehensive textbook designed to meet the needs of students pursuing their undergraduate programs in all business disciplines and master’s in Business Administration. This book also serves a comprehensive guide for students embarking on their management research projects and for the students in the early stages of their doctoral programs, The book has been written keeping three objectives in mind: (i) to enable researchers, irrespective of their disciplines, to develop the most appropriate methodology for their research studies; (ii) to make them familiar with the art of using the different research methods and techniques; and (iii) to provide a practical guide on data analysis through the step-by-step instruction on SPSS.