TY  - BOOK
AU  - Cruz, Zenaida Lansangan., author.
TI  - Macro perspective of tourism and hospitality / 
T2  - (HRM-Tourism Series)
SN  - 9789712396052
AV  - F G 155 C78ma 2018
PY  - 2018///
CY  - Quezon City
PB  - Rex Book Store, 
KW  - Tourism
KW  - Hospitality industry
N1  - Outcomes-Based Education; Reprinted on 2019; Includes index
N2  - Macro Perspertive of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book aims to show the relationship between tourism and hospitality and introduce the important terms and concepts that are common in the different sectors.  This book describes the structure and scope of tourism and hospitality as well as its socioeconomic, environmental, and cultural impacts: explains the meaning of tourism multiplier effect and its importance to the economy of the host country : discusses tourism and hospitality organizations and how they influence tourism and hospitality trends : explain meaning and importance of sustainable tourism: and describes the current trends and issues in the tourism and hospitality industry.
ER  -