TY  - BOOK
AU  - McCarthy, E. Jerome, author.
AU  - Brogowicz, Andrew A., author.
TI  - Essentias of marketing
SN  - 9710802909
AV  - CIR HF 5415 M33 1982 
PY  - 1982///
CY  - Illinois; Mandaluyong, Metro Manila
PB  - Richard D. Irwin, Inc. ; National Book Store, Inc.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -