McCarthy, E. Jerome, author. <br/><br/>
Essentias of marketing / 
E. Jerome McCarthy, Andrew A. Brogowicz. 
 - Revised edition. 
 - Illinois; Mandaluyong, Metro Manila :  Richard D. Irwin, Inc. ; National Book Store, Inc.  c1982. 
 - xvii, 540 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9710802909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>CIR HF 5415  / M33 1982