TY  - BOOK
AU  - Peter, J. Paul, author.
AU  - Donnelly, James Jr. H., author.
TI  - Marketing management : knowledge and skills
SN  - 9780071259835
AV  - CIR HF 5415.13 P48 2007
PY  - 2007///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
KW  - Marketing -- Management
KW  - Marketing -- Management -- Case studies
N1  - Includes bibliographical references and index
ER  -